NO.12
Ecological Household Textile Project
Basic condition of the enterprise
Tianjin fabric factory, founded in 1956, is one of the large and backbone enterprises in household textiles industry in China. It has STORK 280 rotary screen printing machine imported from Holland, BUSER 280 flat screen printing machine imported from Switzerland, and pretreatment and finish production line for grey fabric, quilt and sewing production line, CAD pattern design, sorting and engraving system that imported from Japan, Germany and Italy, etc. The enterprise produces and sells "Fei Tian" brand 90'' high grade printed decorative fabric, high grade bedding and health care bedding. "Fei Tian" brand products are one of the ten famous brands in China and Tianjin city famous brands, which have won the state high quality medal, state silver medal and golden medal in the international fair.
The products sell well in the United States, Canada, Australia, Europe and Arab, etc. The enterprise adheres to the policy that the customer first, abides by a contract and wants to develop together by mutual benefit with customers from both home and abroad.
Project condition
Name of project: Ecological household textiles.
Scale of production: 1.676 million sets/year.
Total investment: US$ 9.6 million.
Background of the project:
The enterprise has successfully opened "Ecological household textiles" that rely mainly on whole cotton high grade bedding and adopt "green technology" by shrink proof, wrinkle resistance and high grade softening finish in the first half year in 1999. After inspection by the state authoritative research institute, the ecological index of the product has met the requirement of the international Oeko Tex standard. The ecological textiles were awarded "Hope medal of China environment symbol product" made by the China environment symbol product authentication committee in October 1999 and fill the gaps in "ecological household textile" in China.
Attaining the project may further perfect production environment, integrally remold the enterprise, make the product enter into international market and attain international advanced level.
Market condition
Since 90s, "the green product" has gradually approved by the market and become consume fad. The "green product" ecological standards have worked out in succession by the Unite States, Europe and Japan etc. developed countries, the Oeko Tex standard 100 most possess representation for textiles. There are more than 700 companies attaining the symbol in the world at present. The ecological textile is one of the development trends in the international textile technology, and its high technological content has higher extra value. Along with the rising of the substance, culture and living standard, and "environment protection" work pushed by the government of every country, it is estimated that the ecological household textiles will become main stream in consume in the household textile and have inestimable market prospects.
Calculation of the economic benefit
The total investment is US$ 9.6 million, including US$ 8 million to be introduced. The sale volume is 1.676 million sets per year, the annual sale is US$ 14.5 million, and the annual profit is US$ 1.5 million. The construction period is 6~8 months, and the investment is recalled in 5~6 years after putting into production.¡¡
The two projects can be carried out simultaneously, or either of them can be chosen and completed first.